* Goals and visions are not the same thing, and some of these goals are too mundane or too succinct to be inspiring. In a blog post, or in your learning journal, combine or develop some of these goals to construct a vision of what learning analytics could be at your institution or at one you know well. Aim for a vision statement that is no longer than two sentences.

“Our vision is to maximise the potential of our College using learning analytics. We will always seek your consent and will strive to use data in an ethical, non-judgemental way to become better teachers and learners.”

* Once you have constructed a vision, note whether it seems to be a learner’s vision, an educator’s vision, a manager’s vision or a combination of these. How would it need to change, if at all, to inspire other stakeholder groups?

I think this is mainly a vision for educators and learners. It does not mention external stakeholders but, if it did, it may change the dynamic away from this to be more corporate:

“Our vision is to maximise the potential of our students, staff and partners using learning analytics. We will always seek consent and strive to use data in an ethical, non-judgemental way to become the college we want to be.”

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References:

Dyckhoff, A.L., Lukarov, V., Muslim, A., Chatti, M.A. and Schroeder, U., 2013, April. Supporting action research with learning analytics. In Proceedings of the Third International Conference on Learning Analytics and Knowledge (pp. 220-229).